video types

Using marketing videos effectively means utilizing the many types that are available. Educational content to show your expertise. Social Media specific videos for engagement, brand recognition and to drive traffic to your website. Public Relation videos showing community service to create that warm fuzzy feeling – in other words, likeability. Or Testimonials to build credibility – and that’s just to name a few.

Use videos to grow your business or, keep the clients you have – and we all know, it’s much easier and cheaper to keep a client than it is to gain a new one. What do you need? Well, let’s chat about that.

Testimonial Video:

Great reviews can generate a ton of new business. Most people check out reviews before they buy something or use a service. Written reviews are great – but video is better! A video testimonial with an actual client is not only more credible, but believable as well.

About Us

People want to do business with people they know like and trust – and telling your story is the best way to do that. It connects you with viewers by allowing them to know you before ever meeting you – making the first meeting or conversation warmer and friendlier.

Educational Video

Building credibility by showing yourself as an expert in your field helps build trust. It reminds and reassures your current clients and builds it for prospects. Educational videos also keeps you in front of your audience which leads to continued business and referrals. You are giving clients more value by giving them free, useful information – which they will appreciate.

Motion Graphic

You basically have a few seconds to capture someone’s attention… so yeah… it’s hard. That’s why motion graphic videos that are packed full of color, movement, text and sound are a great way to hook the viewer. They require little work from you, are great for many audiences and platforms and effective whether used for shorter, social media videos or longer formatted, explainer videos.
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